Pharmaceutical Marketing Research and the Prescribing Physician

Figure 3. Promotional report sent from the American Medical Association to American pharmaceutical firms, presenting survey data by Ben Gaffin and Associates on sources influencing physician prescribing. (Courtesy of the American Medical Association Archives .)
Figure 3. Promotional report sent from the American Medical Association to American pharmaceutical firms, presenting survey data by Ben Gaffin and Associates on sources influencing physician prescribing. (Courtesy of the American Medical Association Archives .) Promotional report on survey data, circa 1953.[22]

This Article

  1. Ann Intern Med May 15, 2007 vol. 146 no. 10 742-748
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