Pharmaceutical Marketing Research and the Prescribing Physician

Figure 2. Promotional flyer advertising the computerized American Medical Association physician directory to American pharmaceutical companies. (Courtesy of the American Medical Association Archives .)
Figure 2. Promotional flyer advertising the computerized American Medical Association physician directory to American pharmaceutical companies. (Courtesy of the American Medical Association Archives .) Promotional flyer for a computerized physician directory, circa 1953.[20]

This Article

  1. Ann Intern Med May 15, 2007 vol. 146 no. 10 742-748