Pharmaceutical Marketing Research and the Prescribing Physician

Figure 1. Handheld software (AvantGo Mobile Pharma, AvantGo, Sybase, Dublin, California) used by contemporary pharmaceutical representatives to trace prescribing habits of individual physicians. (Courtesy of iAnywhere Solutions, Inc.)
Figure 1. Handheld software (AvantGo Mobile Pharma, AvantGo, Sybase, Dublin, California) used by contemporary pharmaceutical representatives to trace prescribing habits of individual physicians. (Courtesy of iAnywhere Solutions, Inc.) Example of a search results screen on a handheld device.

This Article

  1. Ann Intern Med May 15, 2007 vol. 146 no. 10 742-748
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