Health News Reporting: Reply

  1. Miriam Schuchman, MD; and
  2. Michael S. Wilkes, MD, PhD
  1. State University of New York at Buffalo; Buffalo, NY 14215 University of California, Los Angeles; Los Angeles, CA 90095

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    IN RESPONSE:

    It's true that coverage of a scientific study or a clinical event by a leading news outlet can stimulate a surge of interest by smaller media outlets around the country. This gives a few reporters at such places as The New York Times or “ABC News” a certain amount of influence over national media coverage. In addition, reporters need close contacts with well-placed persons (their sources). To the extent that any one source is relied on too heavily, news reporting may seem biased. Journalists can best protect themselves against biased reporting by turning to an array of qualified experts able to offer diverse opinions. This is not always so easy because some medical scientists would rather not speak to the press.

    Miriam Schuchman, MD

    State University of New York at Buffalo; Buffalo, NY 14215

    Michael S. Wilkes, MD, PhD

    University of California, Los Angeles; Los Angeles, CA 90095

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